THE INTRODUCTION OF BRAND
"La Tour Eiffel" was originally founded in France in 1918 producing quality leather goods and luggage. Since 1978, the luggage under our brand sells well in duty-free shops all over the world, particularly to the Asian, European and Northern American markets. At the end of 1990, we won favorable coverage from the domestic news media, as our products are very popular all over the world. The material selection and handwork of every product of our brand are strictly carried out in accordance with high standards. "French brand, Italian materials, German machinery, Japanese handiwork, diligent Chinese staff and American marketing strategy is as our company main idea. “ LA TOUR EIFFEL” of our brand reflects the brand spirit, brand vision and brand commitment of the consumer goods industry, making our products highly sought after by consumers around the world.
Brand concept
The Eiffel Tower, located in downtown Paris, France, is the most widely known French’s symbolic building. It represents eternity and love. From now on, we use our products to show the world the pride and life style of France.
1887
LA TOUR EIFFEL was founded in France.
1918
John Lagerfeld, the founder of The Eiffel Tower, opened an Eiffel Store in Paris and used the Eiffel Tower as the product logo.
1928
Set up a luggage company.
1978
Paul Law of Chateau Anne Group took charge of the brand Of Eiffel Tower, adopted advanced management methods and promoted Eiffel Tower series products in the world.
1979
Set up Chateau Anne Group Co., LTD. in Hong Kong, and had the right to produce and sell the products of Eiffel brand all over the world.
From 1980 to 1986
Set up branches in Paris, Netherlands, Los Angeles, Japan, Hong Kong and Taiwan in order to
bring the world's technology into our brand to improve productivity.
1987
Entered into the international duty-free shop to sell all over the world Eiffel bags.
1989
Established our China production headquarter which is covering 78 mu of land and 2,800 employees.
1995
Entered into the furniture industry and brought French design style to North America and Southeast Asia.
1996
Set up sales headquarters in Shanghai, China.
1997
Won favorable coverage from the domestic news media, as our products are very popular all over the world.
1998
Chateau Anne Group building in Shanghai was completed and became the center of the Eiffel Tower's sales of leather goods and furniture, which covering 28 mu of land, total 200,000 square meters.
1999
In order to build a global brand, we incited the famous star Fan Bingbing to endorse our brand.
2000
Opened stores in many cities: Beijing, Shanghai, Shenzhen, and the northeast region.
2006
Opened the flagship store in California, USA and held an exhibition in Texas, USA.
2009
Opened the flagship store in Hong Kong, China.
2010 till now
Our post-80s administrator took over the company, who joined the network business model and started the combination of online and offline development.
Our company’s target: World’ Chinese brand, win honor for the country again.
